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Greg Nanigian and Associates, Inc. | Boston, Massachusetts

Join us for a free sales workshop

Owners, CEOs, Presidents and Sales Managers are invited to be our guest for a thought-provoking workshop



Who Should Attend?

Sales is a high-rejection field and can weigh heavily on business professionals who face "no" every day. These workshops are for Presidents, CEOs, Business Owners, Sales Managers and Entrepreneurs who are searching for solutions to the business obstacles they and their team face when trying to sell, manage a sales team, and grow your company. Attendees will...

  • Explore counter-intuitive sales concepts
  • Learn how to break free of negative sales stereotypes
  • Discover the incredible cost of sales mediocrity
  • Get a glimpse of a system for selling that will differentiate you from your competition
  • Experience Sandler workshops and see how participants apply behaviors, attitudes, and techniques to their industries
  • Participate in role-plays, discuss real-world sales issues, and explore solutions

Goal Setting

Braintree & Live Stream Workshop:
December 21st | 11:30 AM to 1:30 PM

Woburn Workshop:
December 22nd | 11:30 AM to 1:30 PM

Would you start a foot race without knowing where the finish line was? Would you start a road trip to a distant city without a roadmap or set of directions of how to get there? In this class, you will identify your personal and professional goals and determine what you need to do from a business perspective to achieve them. Learn to develop a plan to track your progress and fine-tune your strategy.


Sandler System and Bonding and Rapport

Braintree & Live Stream Workshop:
January 4th | 11:30 AM to 1:30 PM

Building relationships with your clients and prospects is the first of seven steps in the Sandler System. The attitudes, techniques, and behaviors learned in this workshop are used throughout the entire sales process. We explore the psychology of building relationships: effective communication; the effects of spoken words, tonality, and body language; how to relate to auditory, visual and kinesthetic communicators and what it takes to make meaningful connections and build trust in business relationships. 

Up-Front Contracts

Braintree & Live Stream Workshop:
January 11th | 11:30 AM to 1:30 PM

One of the keys to successful selling is to maintain control of the process. The Up-Front Contract, which is an important part of the Sandler Selling System, is the tool that will enable you to begin that process. In this class you will learn when and how to establish Up-Front Contracts throughout the selling process in order to keep you and the prospect on the same page, come away from every meeting with a clear, concise, verbal agreement as to what the next step is, and solidify strong relationships with your prospects and customers built on transparency and trust.

Pain Step

Woburn Workshop:
January 12th | 11:30 AM to 1:30 PM

Do you know how to uncover your prospect's real pain? Typically prospects buy emotionally and then justify their purchases intellectually. The strongest emotion your prospect experiences is pain - what issues are they experiences? What happens if they don’t fix their problems? At Sandler, we diagnose our prospect’s issues BEFORE prescribing them a solution. Contrary to “features and benefits” selling, in this workshop, we explore the process of uncovering the prospect’s pain before discussing or suggesting any possible solutions.