Skip to main content
Greg Nanigian and Associates, Inc. | Boston, Massachusetts

Join us for a free sales workshop

Owners, CEOs, Presidents and Sales Managers are invited to be our guest for a thought-provoking workshop



Who Should Attend?

Sales is a high-rejection field and can weigh heavily on business professionals who face "no" every day. These workshops are for Presidents, CEOs, Business Owners, Sales Managers and Entrepreneurs who are searching for solutions to the business obstacles they and their team face when trying to sell, manage a sales team, and grow your company. Attendees will...

  • Explore counter-intuitive sales concepts
  • Learn how to break free of negative sales stereotypes
  • Discover the incredible cost of sales mediocrity
  • Get a glimpse of a system for selling that will differentiate you from your competition
  • Experience Sandler workshops and see how participants apply behaviors, attitudes, and techniques to their industries
  • Participate in role-plays, discuss real-world sales issues, and explore solutions

Prospecting Behavior & Your Recipe for Success

Braintree & Live Stream Workshop:
March 8th | 11:30 am - 1:30 pm

This class includes how to identify, organize and track the prospecting activities that will allow you to reach your sales goals, and develop a system to achieve them. Attendees will create their 30-second commercial and your prospecting phone call message. Learn how to lay out your daily plan to manage your behavior rather than your numbers, and to avoid feeling overwhelmed by your targets by breaking them down into manageable activities.

Creating a Prospecting Plan

Woburn Workshop:
March 9th | 11:30 am - 1:30 pm

Taking a shotgun approach to prospecting is usually not the most efficient or effective strategy. In this workshop, you will learn how to create a prospecting plan that contains a mix of activities appropriate to your market and in line with your budget, how to manage your time, and how to successfully cold call. In this workshop, we also take a look at your prospecting “cookbook”: how to calculate the number of contacts you need to make in order to achieve budget, and how to schedule your activities in order to meet your personal and sales goals.

Pain Clinic

Braintree & Live Stream Workshop:
March 13th | 08:30 am - 10:00 am

Do you know how to uncover your prospect's real pain?

In this lesson, you will learn how to measure the quality of an opportunity (and ultimately decide whether or not to pursue it) based on not only the prospect’s need for your product or service, but how they feel about the need. If they are experiencing emotions such as frustration, uncertainty, doubt, worry, anxiety, concern and/or anger, FUDWACA, they have “pain.”

People make decisions for two reasons: They are either moving toward pleasure or trying to move away from pain. 98% of prospects' buying decisions are to overcome pain. Your goal as a salesperson is to get your prospect emotionally involved by uncovering their pain. He/she will experience pain and reveal the cause of the pain, so you may provide the solution.

Being skilled at uncovering pain helps you and helps the prospect to move forward. Participate and learn how to be more effective, save time, have more fun and do a better job helping people that need your help by gently "walking them down the aisle" to doing business with you!

Advanced Prospecting and Closing Clinic

Woburn Workshop:
March 16th | 11:30 am - 1:30 pm

Braintree & Live Stream Workshop:
March 22nd | 11:30 am - 1:30 pm

This program is tactical in nature focusing on your most challenging prospecting and closing problems. At the beginning of the class, we set up an agenda based on what you want to work on. We work on the agenda in a highly interactive training session involving a lot of role-playing and demonstrations of best practices to help you to go to a higher level when you prospect and close deals.

Transactional Analysis in Sales

Woburn Workshop:
March 23rd | 11:30 am - 1:30 pm

Discover one of the most powerful psychological models and how to use it in sales. Learn how to establish a level playing field in your negotiations in sales and what some would refer to as an adult-adult relationship with the customer. Developed in the 1960’s and continually updated since then, Transactional Analysis continues to be a premier and very powerful model to know when closing the sale.