In our previous blogs, I’ve been talking a lot about using the Sandler Pain Funnel to increase your sales. What I haven’t said yet, is, you should also adapt the Pain Funnel to your own style of selling. The questions used in the funnel are great and will easily help you uncover a prospects pain and quickly lead you down the path to closing a deal.
Don’t wait to start using the pain funnel. You should implement what you are learning here in your every day sales calls, and be careful to keep your questions in the order shown here in the funnel. However, if you combine the funnel with the other techniques you learn in the Sandler System, and adapt them all to your personality, your results will likely explode.