December 24, 2021 by Greg Nanigian in Sales Process
In our previous blogs, I’ve been talking a lot about using the Sandler Pain Funnel to increase your sales. What I haven’t said yet, is, you should also adapt the Pain Funnel to your own style of selling. The questions used in the funnel are great and will easily help you uncover a prospects pain and quickly lead you down the path to closing a deal.
Don’t wait to start using the pain funnel. You should implement what you are learning here in your every day sales calls, and be careful to keep your questions in the order shown here in the funnel. However, if you combine the funnel with the other techniques you learn in the Sandler System, and adapt them all to your personality, your results will likely explode.
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Greg Nanigian is an award-winning Sandler trainer, author, coach, and speaker. He's facilitated training programs all over the world and continues to do so now virtually. He has published over sixty articles on http://ezinearticles.com. Greg has authored the book "Why People Buy" published by Sandler Training. Sandler Training is the leading sales and sales management development firm. Harvard Business School has partnered with Sandler Training to incorporate the Sandler Methodology into their curriculum.
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