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Greg Nanigian and Associates, Inc. | Braintree, MA,

No one question will always uncover the presence or absence of a prospect’s pain.

To start a productive discussion about pain — after you’ve built rapport, bonded, and had a meaningful conversation about goals and problems — ask: “What is the impact of this situation on your company?”

The response you receive will be intellectual. That’s OK. You’re priming your prospect to speak about his or her emotional pain. The question is a stepping-stone to diving deeper into your prospect’s world.

Next, discover the situation’s impact on the prospect. Ask, “I’m curious—what is the impact of this situation on you personally?”

You’re looking for personal impact to uncover their real pain (if there is any).

Listen for words like “frustrated,” “uncertain,” “doubt,” “worry,” “angry,” “concern,” or “anxious.” The acronym is FUDWACA. This acronym will help you know when you are uncovering real pain—not just pain indicators that are merely symptoms.

For more information, contact us!

Want more details about uncovering pain, COP, and the Pain-O-Meter? Check out our upcoming workshops and sign-up for one at no cost to you. Here's a link to our Eventbrite page, where you can find a workshop on a date and at a location convenient for you.  Be sure to use the Promotional Code10Greg   to attend free of charge.

GNA Workshops on Evenbrite


For more information, contact us!

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