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Greg Nanigian and Associates, Inc. | Braintree, MA

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In the past few blogs, we’ve been talking about a very effective sales technique called Reversing. When using reversing the salesperson answer a prospect's question with a question. When done properly it is very disarming and will result in the salesperson gathering more information. When done properly the prospect will feel like the salesperson really cares. The ultimate goal of reversing is to have the prospect quickly feel at ease and reveal their personal pain or reveal they the prospect doesn't have any pain. Remember, no pain equals...

Fishing is very popular down in the Florida Keys, and one of the favorite catches for fishermen and tourists, is called the bonefish. Most people fish it for sport rather than food, and there is an art to catching one. If somebody from New England goes down to the Florida Keys to fish for bonefish, that person would probably do what I was at first tempted to do: bait the hook with shrimp, cast out, and wait for a nibble on the line. As soon as that nibble comes, we New Englanders start to reel the fish in, like we do with Cod and Haddock in our cold waters. However, more often than not, the hook...

In our last blog, we put the “Dummy Curve” in to action, showing how being a “dummy” can help you in the sales process. We showed an example, using a young, inexperienced salesperson named Carlos, who had great results when he didn’t know much about what he was selling, terrible results after getting trained on the products, and then good results when he went back to his beginner, or “dummy” stage.

Take a look at what happened to Carlos...

In our most recent blog, we introduced strip-lining as one of our favorite sales techniques under the Negative Reverse Selling umbrella. Remember, Negative Reverse Selling is doing the exact opposite of what your prospect is expecting from a sales person, thus throwing them off guard. Continuing down that negative selling path, let’s take another look at setting a neutral prospect into motion by strip-lining or throwing him or her some more line to swim about before you reel them in.

In our most recent series of blogs, we’ve been reviewing Negative Reverse Selling and how it is very effective in creating great bonding and rapport with sales prospects. Negative Reverse Selling is a way of saying and doing the opposite of what the prospect expects from a salesperson, disarming them and creating trust with them. We’ve also spent the past couple blogs reviewing the very effective NRS sales tool called Strip-lining, where, using a fishing metaphor. you cast your line to the prospect but instead of reeling them right in, you let... 

In the past few blogs we’ve been talking about the highly effective Dummy Curve technique, where playing the dummy pays off big time when it comes to sales. By playing the dummy and disarming your prospect’s concern, you can get them to reveal pain and establish trust with you. In this blog, we will finish up this series on the Dummy Curve with some math.

At a well-known stock brokerage firm in Boston, 44 Rookie Brokers make over 100 calls each per day as tracked by their telephone system. During my first “Prospecting Clinic” for this group, I polled the group of 44 Rookie Brokers.

I asked all to stand who had gotten one or more referrals over the past 30 days. Just about all stood up. Then I continued, “Please remain standing if you’ve gotten five or more referrals over the last 30 days” – most sat down at that question. By the time I asked who had gotten twenty or more, only one person remained standing; only one person was getting one referral or more per weekday!

So, why is it that salespeople are lousy at ...

In our last blog, we talked about how you can have “Beginners Luck” forever, by being a dummy. Well, a clever dummy, much like our favorite detective, Lt. Columbo. If you ever watched the hit TV series, Columbo, you know he was a master at disarming his suspects by looking and acting like he was a dummy. And Columbo always got his killer. You can do the same thing in sales by disarming your prospects when you play the dummy salesperson.

Have you ever experienced beginners luck, where everything seems to go your way the first time you try something new, or do something you haven’t done in a long time? Every shot goes in the hoop, every puck in the net, every pool shot in the side pocket. Wouldn’t it be nice to have beginners luck all the time? The phrase "beginners luck" describes the phenomenon when people who are new to something, and inexplicably outperform so-called “experts.” The question is, why does it happen?

In our past few blogs, we've been talking about the great sales technique called Reversing. Reversing is an approach we use, where we answer questions with questions, designed to disarm the prospect and create trust. If trust is established, you have a much greater chance of uncovering the prospect's pain and gaining a sale. This blog is the last in our series on Reversing, and shows you how to open doors you assumed were already closed.