The real reason features and benefits selling doesn't work.
Many salespeople struggle with this question. To learn how to do this more quickly and effectively, and without missing a beat, order your free copy of Greg Nanigian's breakthrough book Why People Buy.
A team member will contact you for your mailing address.
GREG NANIGIAN plays an important role in Sandler’s worldwide organization, and is recognized internationally as a business development expert specializing in executive sales consulting and sales productivity training. A dynamic, enthusiastic speaker certified in the proprietary selling system developed by David H. Sandler, he informs, entertains, and motivates leadership and rank-and-file sales teams to achieve their full potential.